EP 002: What the Hell Do I Charge Part I
Episode Notes
One of the most asked questions by emerging photographers is – what do I charge? This episode and the next is not just about what we should charge it’s also about seeing the value in our industry.
THINGS TO CONSIDER WHEN PRICING
Covering your costs
Charging for equipment/studio hire
What is your skill level & experience
Who is the client
How big is the job
Different types of photography are going to be charged differently
Minimum hours
Discounting for regular clients
Industry standards
Negotiating
Here’s my rates vs. What’s your budget?
LET’S TALK ABOUT – ‘Industry Standards’
MEAA Recommendations – Industry standards (2017)
PERSONAL EXPERIENCE
Mez discusses her rates as to give a real world example of how a photographer structures their pricing.
Professional photographers charge based on their expertise and experience. While it may seem like they are charging too much for just several hours of work, you need to consider the work they put in to be where they are now.
Some of the factors that influence the price of photography are as follows:
Photo quality, both artistic and technical
The value of the photographer on the market
Competitors’ prices
Equipment and the materials used
Format of the photography
Other services
STAY TUNED FOR PART II…
Show Credits:
Click Click Bang Bang: A Photography Podcast is written and produced by Meredith Schofield and Toby Forage.
Edited by Toby Forage
Music by Simon Figliuzzi
Brand by dingdingding.co
Thanks also to Sean Brokenshire and Bandit for their help in the studio. Bandit’s a dog, by the way … a bloody clever one.
