EP 002: What the Hell Do I Charge Part I

Episode Notes

One of the most asked questions by emerging photographers is – what do I charge? This episode and the next is not just about what we should charge it’s also about seeing the value in our industry.

 

THINGS TO CONSIDER WHEN PRICING


Covering your costs

Charging for equipment/studio hire 

What is your skill level & experience

Who is the client

How big is the job

Different types of photography are going to be charged differently

Minimum hours

Discounting for regular clients

Industry standards

Negotiating

Here’s my rates vs. What’s your budget?

 

LET’S TALK ABOUT – ‘Industry Standards’


MEAA Recommendations – Industry standards (2017)

 

PERSONAL EXPERIENCE


Mez discusses her rates as to give a real world example of how a photographer structures their pricing.

WHY PHOTOGRAPHERS CHARGE WHAT THEY DO

 

Professional photographers charge based on their expertise and experience. While it may seem like they are charging too much for just several hours of work, you need to consider the work they put in to be where they are now.

Some of the factors that influence the price of photography are as follows:

 

Photo quality, both artistic and technical

The value of the photographer on the market

Competitors’ prices

Equipment and the materials used

Format of the photography

Other services

 

STAY TUNED FOR PART II…

Show Credits:

Click Click Bang Bang: A Photography Podcast is written and produced by Meredith Schofield and Toby Forage.

Edited by Toby Forage

Music by Simon Figliuzzi

Brand by dingdingding.co

Thanks also to Sean Brokenshire and Bandit for their help in the studio. Bandit’s a dog, by the way … a bloody clever one.

Show Links